The question I ask myself on any stop in my career path is, "Will what I do here make a difference?" At the end of the day "Can I feel satisfied that in some small way, a person, an office, a community or the world at large has moved one tiny step forward because I cared?"
Ideally, stepping into a newly created position is what excites me most. Like the potential of a blank piece of paper, it serves to ignite new ideas and creativity resulting in measurable success.
My personal life passions are to do what is in my power to help diminish the devastating effects of hunger and homelessness. When a job allows for both the tekkie and social justice sides of me to meet, that is where I am most happy.
Some of the jobs I have held were newly created positions, some I personally widened the job description by what I put into it to forge new ground.
Branding & Rebranding K-12 Food
Package Redesign & Image Rebrand
Task:
Reevaluate current packaging and image for school foods brand which was seen as "too institutional" and re-image to more kid friendly, eye catching design which could easily transition to retail. Brand image includes, food package design, logo change, website makeover, mascot and trade-show launch offline marketing materials
Adobe Illustrator, Adobe InDesign, Adobe Dimension
Offline Marketing Rebrand
Tradeshow Marketing
